The Meeting Place TMP
I had the pleasure of working for this non-profit for a little over a year running social media, graphic design, and marketing strategy. Below is my graphic design and analytic work.
”It's hard to come across people who possess talent, passion, and sincerity all at once. But Tiffany has them all. She not only equips teams with her top-notch expertise, but she goes above and beyond the expected. Tiffany is undoubtedly the best when it comes to offering her social media and graphic design skills. I can always trust her excellent design decisions and strategies. I highly recommend working with Tiffany!
Jessica N.Graphic Designer, The Meeting Place TMP
━ Project Scope
The previous social media content was simply photos. However, the organization had a ton of event footage and blog articles that weren’t being repurposed. With the huge stock of assets, I brainstormed a social media content strategy of posting 3-5 times a week to engage the followers.
━ Event Collateral
Here are designs for a flyer that would advertise an upcoming 40-day event, coupled with a set of printed bookmarks to give attendees.
━ Applying analytics
At the end of the year, I took all of the marketing analytics to put together a deck that listed KPIs hit and missed, as well as opportunities for the coming year.
Above are a couple of slides where I listed out the research, and on the bottom of some slides, I added takeaways and points we should discuss when it came to figuring out what the data meant and how we could improve the overall user experience.
